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Aisling Lynch-Kelly

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Niche Perfume

The Rise of Niche Perfume Brands and Natural Perfumes

Niche and natural perfumes are growing in popularity. There is an increasing sense in the perfume community that the traditional stakeholders in this $26 billions industry are recreating the same scents and bottles. Experts in the industry call these ‘flankers’ and have said that Lancôme, Yves Saint Laurent, and Armani, have been essentially relaunching the …