Trends influence the world of fragrance as much as any other industry. However, in the midst of the pandemic, the world of olfactory scents experienced a remarkable shift. With people stuck at home, unable to go out and generally un-eager to dress to impress, the demand for perfumes in Europe dropped significantly, leaving the market …
Memory and scent have long had a seemingly magical connection. Who can forget Harry’s iconic rant in When Harry Met Sally when he tells her “I love that after I spend the day with you, I can still smell your perfume on my clothes”, or the moment in Anastasia when the young Anna smells peppermint …
Niche and natural perfumes are growing in popularity. There is an increasing sense in the perfume community that the traditional stakeholders in this $26 billions industry are recreating the same scents and bottles. Experts in the industry call these ‘flankers’ and have said that Lancôme, Yves Saint Laurent, and Armani, have been essentially relaunching the …
The town of Grasse, located in the South of France, is known as the home of modern perfumery. Grasse is home to a multitude of Perfumeries which cultivate their flowers and plants in the scenic fields and harvest them to create unique and iconic scents. A trip to Grasse is a must for anyone visiting …
Visiting the Grasse International Perfumery Museum was an experience I would never forget. Already attracted by the museum’s elegant architecture and interior installations, I’m above all impressed by the meticulously prepared speech of our friendly and courteous guide, Sofia. Her scent discovery ‘lesson’ is as intellectual as it is sensorial. I remember being kindly invited …
