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niche brand

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Olfactive Memory

Olfactive Memory and the Power of Aromas

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Memory and scent have long had a seemingly magical connection. Who can forget Harry’s iconic rant in When Harry Met Sally when he tells her “I love that after I spend the day with you, I can still smell your perfume on my clothes”, or the moment in Anastasia when the young Anna smells peppermint …

Niche Perfume

The Rise of Niche Perfume Brands and Natural Perfumes

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Niche and natural perfumes are growing in popularity. There is an increasing sense in the perfume community that the traditional stakeholders in this $26 billions industry are recreating the same scents and bottles. Experts in the industry call these ‘flankers’ and have said that Lancôme, Yves Saint Laurent, and Armani, have been essentially relaunching the …